Related Articles ( Purchase Intention )
Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region
Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants ...
The Impact of the Economic Boycott on the Purchase Intention of the Jordanian Consumer: An Analytical Study
Objectives: This study aimed to measure the impact of the economic boycott on the Jordanian consumer's purchase intention. Taking into consideration the current global situation and the polarization of viewpoints that Jordanian society is going through. Methods: The study employed a descriptive and ...